Our Leaders
Meet the Afterburner Team
CEO Rob “Rocko” Ceravolo is a former US Navy fighter pilot and TOPGUN graduate who built the world’s largest amphibious airline, and now trains Fortune 500 teams to execute under pressure through keynotes and leadership programs.
Behind him stands a highly decorated leadership team: fighter pilots and military officers who have led high-stakes missions under real pressure, in the cockpit, in combat, and in the boardroom. They install Flawless Leadership℠.
20-minute call with the events team. No pitch.
The Team.
Headliners
Rob “Rocko” Ceravolo
CEO, Afterburner. Speaker and facilitator.
Rob is a former US Navy fighter pilot and TOPGUN graduate who flew fighters for fourteen years, including combat deployments in support of Operations Iraqi Freedom and Enduring Freedom. In 2009 he founded Tropic Ocean Airways with one aircraft and one employee in a Key West garage and grew it into the world’s largest amphibious airline, operating across five countries, earning Commuter Authority from the US Department of Transportation, and building a stellar safety record through hurricanes, economic disruption, and rapid expansion. His team’s disaster-response operations after major hurricanes helped evacuate more than 900 people and deliver over 250,000 pounds of aid, and in 2019 he was named Ernst & Young Regional Entrepreneur of the Year. In 2026 he became CEO of Afterburner, where he leads the Flawless Leadership methodology team and the pilot bench that has trained 2.2 million leaders across 3,500+ organizations.
James D. “Murph” Murphy
Founder, Afterburner.
Murph is a former US Air Force F-15 pilot with more than 3,200 hours in high-performance aircraft, over 1,200 of them as an F-15 instructor pilot, who served as Chief of Training for the 116th Fighter Wing, responsible for keeping 42 combat-ready fighter pilots prepared to deploy worldwide within 72 hours. After the Air Force, he proved the squadron’s method worked outside the cockpit before he ever sold it: as a sales director, he used Flawless Execution principles to grow a manufacturer’s revenues from $5 million to $52 million. In 1996 he founded Afterburner to bring that operating system, Plan, Brief, Execute, Debrief, to business, and personally taught the debrief discipline to the New York Giants through their Super Bowl XLVI-winning season. In the three decades since, Afterburner has installed the method across 3,500+ organizations, 85% of them Fortune 500 companies, and has been named a five-time Inc. 5000 honoree and inducted into the Forbes Small Giants Hall of Fame. He is the author of Flawless Execution and Business Is Combat, and has taught the method at Harvard, Wharton, and MIT.
Speakers
Dwayne “Spike” Booker
Lead facilitator with Afterburner.
Dwayne “Spike” Booker is a US Air Force F-15E Strike Eagle pilot, a Morehouse College physics graduate, and Afterburner’s lead facilitator. Commissioned through ROTC in 2010, he completed F-15E flight school and joined the 335th Fighter Squadron, deployed on Operation Inherent Resolve, and served as Director of Operations for the 2nd Fighter Training Squadron overseeing adversary air replication for the F-22 Formal Training Unit. He continues to serve in the Florida Air National Guard, working with US Northern Command on homeland defense, and is an Airbus A320 type-rated commercial pilot. He lives in Georgia with his wife and two daughters.
Charles “Chaz” Campbell
Speaker and facilitator with Afterburner. Brigadier General, USAF (retired).
Charles “Chaz” Campbell is a retired Brigadier General with 30+ years in the US Air Force and Florida Air National Guard. He commanded at every level within the Air Force and served as Vice Commander of Air Forces North, First Air Force, leading the air defense of the entire United States airspace. Inside Afterburner he led the design of the accredited training curriculum and currently develops and delivers it for clients ranging from major oil and gas producers to Global 50 telecommunications companies. He has led multi-year consultative engagements in healthcare, construction, and energy, including national forum keynotes and on-site team training at the unit and clinic level.
David “Finch” Guenthner
Lead Keynote Speaker with Afterburner.
David “Finch” Guenthner is a US Air Force Academy graduate, F-16 mission commander, T-38 instructor pilot, and C-130 aircraft commander with about 3,000 flight hours and 80+ combat missions in Iraq and Afghanistan. He earned four Air Medals, served as an Air Force One Advance Agent coordinating presidential travel with the United States Secret Service, the White House staff, embassies, and foreign governments, and was named the 47th Flying Training Wing’s Officer of the Year as both a Company Grade and Field Grade Officer, the only officer in wing history to receive both. He is currently Deputy Maintenance Group Commander, Montana Air National Guard, and Afterburner’s Lead Keynote Speaker delivering Flawless Execution℠ to Fortune 500 organizations.
Don “Stryker” Haley
Executive Consultant and Partner with Afterburner. Colonel, USAF (retired).
Don “Stryker” Haley is a retired US Air Force Colonel and fighter pilot with 3,600 flight hours and 700 combat hours. He served as Liaison to the DARPA Advanced Capabilities Office, supported analyses that informed $10B+ in Department of Defense investment decisions, led two year-long globally integrated wargames informing USAF and Joint Staff modernization priorities, and influenced $4B+ in Air Force research and development funding. After retiring he served as Director of Growth at Hermeus Corporation (hypersonic aircraft and propulsion) and Director of Business Development for Aerospace and Defense at Divergent Technologies, scaling the aerospace and defense pipeline from $15M to $300M+ in approximately 16 months. He holds TS/SCI clearance and has led 80+ executive strategy and growth workshops for Afterburner clients.
Zach “Easi” Manning
Speaker and facilitator with Afterburner.
Zach “Easi” Manning is a US Air Force F-16 fighter pilot with 20+ years of experience as an Instructor and Evaluator. He graduated at the top of both his F-16 training class and his international business graduate school class, and has worked as a strategic consultant and program manager with an electrical engineering background. He is currently a pilot with a major commercial airline based in Denver, a substitute high school teacher, and a high school soccer coach. He lives in Lewistown, Montana with his wife and two children.
Facilitators
Rob “Balz” Balzano
CEO, Citation Jet Pilots, Inc. Speaker and facilitator with Afterburner. Colonel, USAF (retired).
Rob “Balz” Balzano is a retired US Air Force Colonel and US Air Force Academy graduate with 5,000+ flight hours across the F-16, T-38, Gulfstream G-100, Citation Jets, and the Boeing Business Jet. He served as a USAF fighter pilot through multiple combat tours and as a Special Airlift Missions pilot transporting senior US leaders including the First Lady. He survived the 1996 Khobar Towers terrorist attack in Saudi Arabia. After retiring, he served as a director at a Fortune 200 corporation; today he is CEO of Citation Jet Pilots, Inc., and founder and president of the Check-6 Foundation, supporting military veterans and children facing serious illnesses.
Connor “Kronk” Ference
Keynote speaker and facilitator with Afterburner. Active-duty USAF Weapons School Instructor.
Connor “Kronk” Ference is a US Air Force Academy graduate and F-22 Raptor pilot. He topped his pilot training class, earned the Air Education and Training Command Commander’s Trophy, and graduated first in his F-22 class. He flew the F-22 on two NATO partnership deployments to Europe and one deployment to the Middle East, then was selected for USAF Weapons School, where he graduated as an F-22 Weapons Officer. He currently serves as a Weapons School Instructor Pilot for the F-22 and is also a property developer. He lives in Las Vegas with his wife and three children.
Tom “Mad Dog” Friend
Adaptive trainer and coach with Afterburner.
Tom “Mad Dog” Friend is a former US Navy test pilot who later transitioned to the US Air Force, serving as a Liaison Officer to the Army and as a Forward Air Controller. The Navy-to-Air-Force cross-branch path is rare. In his civilian career he has worked in enterprise software, processing billions of transactions daily, and led modernization initiatives and systems enhancements for major US and Canadian financial institutions. He is an adaptive trainer and coach with Afterburner, married 32 years, with three children, and restores classic cars on the side.
Francois “Balky” Garceau
Captain, Boeing 787 Dreamliner, Air Canada. Speaker and facilitator with Afterburner.
Francois “Balky” Garceau graduated with honors from the Royal Military College of Canada as an Industrial Engineer. He completed the Royal Canadian Air Force’s fighter weapons course and served as an instructor for US military training programs. He oversaw a billion-dollar modernization project before moving to Air Canada, where he has logged 25 years and currently serves as Captain on the Boeing 787 Dreamliner running long-haul international operations. He is a long-time contributor to Afterburner, the only pilot on the roster with a Royal Canadian Air Force background.
Scott “Hacksaw” Hall
Leadership speaker and facilitator with Afterburner. Lieutenant Colonel, USAF (retired).
Scott “Hacksaw” Hall is a retired US Air Force Lieutenant Colonel with a 28-year military career, 65 combat missions, and 8,000 flying hours. He flew the A-10 Warthog, F-15C Eagle, and F-16C Falcon, and served as instructor pilot in the F-15C and F-16C. Today he is a commercial pilot on the 787 Dreamliner, an Ambassador for the Special Operations Warrior Foundation supporting educational costs for children of fallen Special Operations personnel, and the author of the Steven the Bear children’s book series. He and his wife Kimberly own and operate multiple franchises, a vertical Hacksaw brings into his facilitation work with Afterburner.
Chris “Tuco” Harrison
Speaker with Afterburner. Active-duty USAF Major.
Chris “Tuco” Harrison is an active-duty US Air Force Major and F-16 Instructor and Evaluator Pilot. A distinguished graduate of Tuskegee University with a BS in Physics, he carries the legacy of the Tuskegee Airmen. He completed USAF Undergraduate Pilot Training in 2012 and has flown 1,000+ missions, including combat support missions across multiple theaters. He currently serves as a planning and execution officer with a Fighter Wing supporting post-9/11 air defense of the national capital, and is a speaker with Afterburner.
Nick “SIC” Krygowski
Leadership facilitator with Afterburner.
Nick “SIC” Krygowski is a US Air Force fighter pilot with 10+ years of service, 3,000+ total flight hours, and 1,500+ hours in fighter aircraft. He flew the F-16C, A-10C, and currently the F-35A in the Reserve, served as a Combat Search and Rescue Mission Commander, Forward Air Controller, and Suppression of Enemy Air Defense specialist, and flew combat sorties over Afghanistan and the Middle East. He served at the Air Operations Center in the Republic of South Korea as Air Interdiction Duty Officer for the Combat Operations Division, and as Squadron Chief of Standards and Evaluation. He is the founder of Sierra Mike Aviation LLC, an active major airline pilot on the A320 family, and a leadership facilitator with Afterburner.
Stacia “Match” Madsen
Speaker and facilitator with Afterburner.
Stacia “Match” Madsen is a US Air Force fighter pilot who graduated summa cum laude from Brigham Young University and earned an MBA from the University of Nevada Las Vegas. She co-founded a startup, earned a tri-state angel investing award, and worked in international public relations in Russia before her military service. As an aviator she has logged 1,100+ instructor hours on the T-38, 400+ flight hours on the A-10 Warthog including 100+ combat hours in Operation Spartan Shield, and cross-flow training on the F-35. She is a Distinguished Graduate of both Squadron Officer School and A-10 qualification training, and the first fighter pilot to fly a single-seat ejection aircraft while pregnant.
Mary “Mojo” Rainaldi
Speaker and facilitator with Afterburner. Lieutenant Colonel, USAF (retired).
Mary “Mojo” Rainaldi is a retired US Air Force Lieutenant Colonel and one of the world’s first female fighter pilots. She flew the C-141, the C-21 Learjet, and the F-16 across 22 years of service, logged 4,500+ flying hours across five aircraft, and flew 32 combat missions and 160 combat hours in Operation Iraqi Freedom. Post-9/11, she protected the airspace over Ground Zero and the President at Camp David. She is an Air Command and Staff College graduate, Distinguished Graduate of Squadron Officer School, and the recipient of two Air Medals and an Aerial Achievement Medal. She joined Afterburner’s consulting team in 2010 and has trained thousands of program participants nationally and internationally.
Patrick “Trauma” Ryan
Executive consultant and speaker with Afterburner.
Patrick “Trauma” Ryan is a US Air Force Academy graduate and F-22 Raptor pilot. He graduated top of his Undergraduate Pilot Training class at Vance AFB and went on to deploy to the Middle East during Operation Inherent Resolve, where he flew combat sorties and earned the Air Medal. He served as a key instructor at the F-22 Fighter Training Unit, graduated top of his USAF Weapons School class and earned the Flying Award, and served as Chief Instructor Pilot and operational test pilot. In February 2023 he conducted the public interception of a Chinese surveillance balloon over US airspace.
Brennan “Vegas” Sweeney
Speaker with Afterburner. Active-duty USAF Weapons School Instructor.
Brennan “Vegas” Sweeney is an active-duty US Air Force Academy graduate and F-22 Raptor pilot. He graduated pilot training at the top of his class and earned the Air Education and Training Command Commander’s Trophy, then received the “Top Gun” award for being the strongest performer in the F-22 community. He spent four years in Alaska commanding US forces intercepting Russian fighter and bomber aircraft, then attended USAF Weapons School and graduated top of his F-22 class with the Outstanding Graduate Award. He is currently stationed at Tyndall AFB and is also a property developer.
Andrea “Gunna” Themely
Keynote speaker and executive consultant with Afterburner.
Andrea “Gunna” Themely is one of the first female fighter pilots in the United States Air Force and a US Air Force Academy graduate. She was the top pilot in both flying and academics during flight training, flew the F-15C Eagle as an Instructor Pilot and Mission Commander, and logged 800+ missions and 169 combat hours over Iraq across four deployments. She served as Wing Commander of the 80th Flying Training Wing, overseeing the Euro-NATO Joint Jet Pilot Training program covering 14 NATO nations and 1,500+ members. She is currently a Captain on the 737 for American Airlines with 2,500+ civilian flight hours.
Joe “Cowboy” Wallace
Speaker and facilitator with Afterburner.
Joe “Cowboy” Wallace is a former Force Reconnaissance Marine who deployed in combat to Afghanistan, Mexico, Colombia, and Southeast Asia during a near-decade career in the Marine Corps. He then served on a regional SWAT team as team leader, sniper, and training coordinator, and on a Federal Task Force combating human trafficking and organized crime. He led complex hostage rescue operations before a diagnosis related to traumatic brain injuries ended that career. Since then he has founded a San Diego tourism cooperative, a mentorship company for small business owners, a drug prevention and education program for school districts in the Pacific Northwest, and a support program for veterans with PTSD. He is currently Chief of Operations for a commercial construction company in the Pacific Northwest, hosts a leadership podcast, and is the only non-aviator on the Afterburner roster.
Robin “FOXC” Witt
Speaker and facilitator with Afterburner.
Robin “FOXC” Witt is a Distinguished Graduate of the US Air Force Academy with a BS in Astronautical Engineering. She interned at NASA’s Kennedy Space Center contributing to a satellite project for the space shuttle, instructed cadets in sailplane flying, and completed Undergraduate Pilot Training as a T-6 First Assignment Instructor Pilot. She trained on the F-16 and flew 130+ combat missions across 2,000+ flight hours active duty. She earned an MA in International Relations and was named 479th Operations Group Company Grade Officer of the Year in 2006. Today she serves as Admissions Liaison Officer for the US Air Force Academy, is the Iowa Air National Guard Fighter Pilot Subject Matter Expert training aircrew and controllers in virtual large force exercises, and home schools her daughters.
Coaches
Todd “Burt” Lancaster
Vistage Chair (Denver). Coach and facilitator with Afterburner. Colonel, USAF (retired).
Todd “Burt” Lancaster is a retired US Air Force Colonel with 24 years of service as a special forces helicopter and jet pilot, including piloting Russian helicopters in Afghanistan for the Afghan National Army Air Corps. He commanded two flying units, taught leadership courses at the United States Marine Corps University, and after leaving the military served as a high school principal and a two-time award-winning K-12 superintendent. He is an executive coach and leadership development consultant, certified in multiple leadership programs and the Top-Quartile Performance Institute, and Vistage Chair in Denver leading executive advisory groups for CEOs.
Bobbi “Flash” Doorenbos
Speaker with Afterburner. Executive and Leadership Coach.
Bobbi “Flash” Doorenbos is a former US Air Force F-16 fighter pilot and one of the first women to fly fighter aircraft. She flew the F-16 and MQ-9 with 1,300+ hours, served in Operations SOUTHERN WATCH, NOBLE EAGLE, and IRAQI FREEDOM, served as a White House Fellow, advised Vice President Biden on defense policy and intelligence programs, led Air Force training and readiness at the Pentagon, and commanded the 188th Wing through the A-10 to MQ-9 Reaper transition. She joined Afterburner in 2004, the longest tenure on the roster. Today she is Afterburner’s Lead Speaker and an executive and leadership coach for Fortune 100, a board member at five companies, and an active American Airlines pilot on the Airbus A320.
Maximo “Money” Navarro
Coach with Afterburner. Active-duty USAF Captain.
Maximo “Money” Navarro is an active-duty US Air Force Captain and graduate of the USAF Test Pilot School, where he earned an MS in Flight Test Engineering. Before joining the Air Force in 2014 he worked as an engineer at Lockheed Martin Rotary Mission Systems and as a math professor at Valencia College in Orlando. He became a Weapons System Officer on the F-15E Strike Eagle, deployed in support of Operation Inherent Resolve in Iraq and Syria, and served as an instructor for the 334th Fighter Squadron at Seymour Johnson. He currently leads the F-15 Flight Test Division as a project lead for experimental hypersonic programs.
Eric “Rabbit” Jorgensen
Leadership Coach with Afterburner. Colonel, USAF (retired).
Eric “Rabbit” Jorgensen is a retired US Air Force Colonel with a 26-year career as an instructor pilot in the F-15E and KC-135R, logging 5,000+ flight hours across multiple aircraft types. He served as a commander and as a senior strategic planner at Air Force Headquarters. At the Pentagon he systematized the cross-functional integration of $2.4T 20-year investment plans against the service’s $120B annual budgets, developing a process that delivered $10B in 2013 savings. He designed and led an Army coaching initiative covering ethical decision-making, resilience, and team development. He holds an EdD in Human and Organizational Learning from George Washington University and an MDiv from Princeton Theological Seminary, and is an ICF Professional Certified Coach.
Anthony “Roby” Roberson
Executive Leadership Coach. Speaker and facilitator with Afterburner.
Anthony “Roby” Roberson is a retired US Air Force Command Pilot and US Air Force Academy Distinguished Graduate. He logged 2,200+ F-16 hours, flew 101 combat missions, served as an F-16 Instructor and Evaluator Pilot, and is a graduate of the USAF Fighter Weapons School. Before his 20-year active-duty career he was an All-American athlete and Falcon football team captain at the Academy; afterward he served as an NCAA Division I assistant football coach and recruiter for the Academy. He is an ICF Professional Certified Coach with multiple behavioral and leadership assessment certifications, and has worked as a senior executive across technology, global medical devices, defense, and financial services. His speaking topics include Trust on Final, From Ballfield to Battlefield to Boardroom, Trust-Based Leadership, and The Debrief Discipline.
Michelle “Sonic” Ruehl
Speaker and coach with Afterburner. Colonel, USAF (retired).
Michelle “Sonic” Ruehl is a retired US Air Force Colonel and US Air Force Academy graduate with 21 years of service. She flew the C-130 and the MC-12W on reconnaissance missions with Air Combat Command, logging 807 combat hours. She served as a White House Fellow, advisor and speechwriter for the Secretary of Transportation and the Vice President, and as Pentagon Director of Communications. She was lead author of the 2022 National Military Strategy. Today she is Executive Director of an equine therapy center serving children with disabilities and veterans with PTSD, heads a non-profit running leadership camps for military families, holds a PhD, is a Tillman Scholar, and serves as an elected official in Colorado Springs.
Success Team
Jeff “Ish” Beruan
Head of Revenue Operations, Afterburner.
Jeff “Ish” Beruan is Head of Revenue Operations at Afterburner, responsible for the systems and reporting that connect sales, marketing, and delivery into one operating picture. He runs the HubSpot stack and the surrounding tooling that the company uses to track pipeline, manage client engagements, and report on outcomes. He works directly with the CEO and the Speakers on go-to-market strategy, content production, and the data infrastructure underneath every booking.
Sarah “Halo” Halloran
Chief Marketing Officer, Afterburner.
Sarah “Halo” Halloran is Chief Marketing Officer at Afterburner, responsible for the brand, the marketing function, and the editorial standard the company holds across every published surface. She owns the approval gates that move new pages and campaigns from draft to publish, working directly with CEO Rob “Rocko” Ceravolo and the marketing team on brand voice, visual standard, and the consistency that runs across keynotes, programs, and the website.
Lauren “Lulu” McWilliams
Editorial Operations, Afterburner.
Lauren “Lulu” McWilliams owns editorial operations at Afterburner, producing the source material and reference assets that fuel keynotes, programs, and the company’s published work. She compiled the pilot roster source library underneath the Meet the Team page, maintains the manuscript and case study archive, and coordinates content production across the Speakers and the marketing team.
What clients say about the pilots they worked with.
“Flash was great. There was no doubt today that she understood what I was looking for for our business going forward.”
“Spike was fantastic. I think he really engaged the group right from the get go.”
Find your fit
Who handles what.
The roster is wide because the work is wide. Use this as a starting point.
For executive teams running sales kickoffs, leadership offsites, and annual conferences
Most buyers in this category book a keynote from the Speakers. Flash, Finch, and Spike carry the most stage time across Fortune 500 audiences and have the testimonial coverage to match. For higher-stakes operational keynotes where decorated combat record matters to the audience, Mojo, Hacksaw, Gunna, and Trauma sit a layer deeper on the roster. For a non-aviator perspective, Cowboy brings a Force Reconnaissance Marine background.
For learning leaders, capability builders, and Chief Learning Officers building leadership development programs
Most buyers in this category engage one of two Speakers for sustained program delivery: Chaz, who leads the Afterburner training curriculum, or Roby, an ICF Professional Certified Coach with multiple behavioral and leadership assessment certifications. For executive coaching depth, Roby, Burt (a Vistage Chair leading Denver advisory groups), and Rabbit (an EdD in Human and Organizational Learning) each carry distinct profiles. Sonic, lead author of the 2022 National Military Strategy, brings government-level program design experience.
For VPs of Operations and senior leaders closing the strategy-to-execution gap
Most buyers in this category engage Stryker for executive consulting at the strategy and growth layer, or Burt for ongoing executive advisory and coaching. For embedded operating-system installation across an organization, the senior cohort that includes Easi, Finch, and Roby works alongside the team running the work. For defense, aerospace, and federal sector buyers, Stryker carries a TS/SCI clearance.
For event buyers and speaker bureaus vetting speakers for shortlists
Most buyers in this category will recognize Flash, Finch, and Spike from prior Fortune 500 bookings. The full speakers catalog lists every roster pilot organized for bureau and event-buyer shortlists. For bureau shortlists looking for a distinctive credential, the roster includes a former White House Fellow and Pentagon Director of Communications (Sonic), the only pilot on the roster with a Royal Canadian Air Force background (Balky), the first fighter pilot to fly a single-seat ejection aircraft while pregnant (Match), and the public interceptor of the Chinese surveillance balloon in February 2023 (Trauma). Distinctive credentials surface for distinctive bookings.
Not sure who fits
The 20-minute call with the events team is the fastest path. The team has built the roster and knows who fits which booking.
Chat to a Pilot.
The 20-minute call surfaces the right pilot for your event, your timeline, and your audience. The Flawless Leadership Assessment shows where your team’s execution is breaking down, in 12 minutes, with a personalized report.
Keynotes, team building, and leadership development: common questions
What is leadership development?
Leadership development is the structured building of the skills, habits, and decision-making that leaders use to get results through other people. The most effective programs teach a repeatable system leaders can run under pressure, rather than one-off inspiration that fades. Afterburner teaches Flawless Leadership, a fighter-pilot system built on Plan, Brief, Execute, Debrief, and has trained 2.2 million leaders this way.
What makes a good corporate keynote speaker?
A good corporate keynote speaker changes how the room thinks and leaves the audience with something they can use the next morning, beyond the energy of the moment. Look for earned authority on the topic and a clear method the audience can apply. Afterburner’s keynotes are delivered by former fighter pilots who teach the operating system they flew by, customized to the event.
What is the best team building activity for corporate teams?
The team building that lasts puts a team under realistic pressure and then debriefs what happened, so the lessons carry back to work. Activities built only for fun tend to fade by the following week. Afterburner’s Top Gun Experience runs a team through a high-pressure mission and a structured debrief, and scales from small teams to thousands.
Do team building events actually have a lasting impact?
They can, when they are designed to change behavior rather than fill a day. The difference is a structured debrief that turns the shared experience into habits the team keeps using. Afterburner builds its events around that debrief, the same one fighter squadrons run after every mission, so the method outlasts the session.
How do I close the gap between strategy and execution?
Most teams have a strategy; the gap is everything between deciding and doing. Closing it takes a repeatable rhythm: plan the objective, brief the team, execute while closing gaps in short check-ins, and debrief to learn before the next cycle. Afterburner teaches this cycle, called Flawless Execution, drawn directly from how fighter squadrons operate.
What is the difference between a keynote, a workshop, and a leadership program?
A keynote introduces an idea and builds momentum, a workshop applies it to your real work, and a program embeds it over several weeks until it becomes habit. Many organizations start with a keynote and grow into a program as the need deepens. Afterburner delivers all three on one framework, so the language and method stay consistent as you scale.
What is executive coaching, and who is it for?
Executive coaching is one-to-one work with a senior leader to sharpen decisions, accountability, and the honest feedback that gets harder to find the higher you climb. It suits CEOs, founders, and senior executives carrying high-stakes calls. Afterburner’s coaches are former military officers and certified executive coaches who pair pressure-tested experience with formal coaching credentials.
How do I choose the right keynote speaker for a leadership or sales event?
Start from what you want the audience to do differently afterward, then choose a speaker whose authority and method fit that outcome and your audience. A short scoping call is the fastest way to match the speaker to your theme. Afterburner matches a speaker to your event on a 20-minute call and customizes the talk to your agenda.
Does a fighter-pilot leadership method actually apply to business?
Yes. Fighter pilots run a four-step cycle, Plan, Brief, Execute, Debrief, to make high-stakes decisions and improve after every mission, and the same cycle connects intention, execution, and learning in business. It works because the discipline is about decision-making under pressure, not aircraft. Afterburner has applied it across 3,500+ organizations, including 85% of the Fortune 500.
Does leadership and team training deliver measurable business results?
It can, when the training is built to change behavior and the results are measured rather than assumed. The strongest signal is a documented client outcome, rather than a satisfaction score alone. Afterburner has trained leaders for 30 years and publishes named client results, with figures, on its case studies page.
How much does it cost to hire a keynote speaker or run a leadership program?
Cost depends on the format, the audience size, and how much customization and follow-on work you need, so most providers scope it on a call. A single keynote is priced differently from a multi-week program or ongoing coaching. Afterburner scopes the right format and provides a quote on a 20-minute call.
Start with a call
Twenty minutes with the events team to surface the right pilot for your event, your timeline, and your audience.